5 simple ways to stand out as a new VA
The online space can feel VERY busy, and it's easy to feel lost in the noise.
And if you're a new VA feeling lost you can end up in a loop where:
You don't know what to say
You don't feel confident saying anything
You don't post anything
You don't connect with clients
And that, my dear friend, is not the way to run a VA business that lasts beyond month 3.
But there are a few really simple things you can do to stand out as a new VA that’ll serve you in the long run too. Here are top 5 methods:
Do your research
Find out what type of support your ideal client (if you have one) needs, as well as where they spend their time. Whether they can be found on LinkedIn, Facebook, Instagram or in networking groups, if you know where they like to connect with people you’ll be able to use your own networking time effectively.
Be consistent
Although it might not feel exciting, being consistent is absolutely key to long term success as a VA. Show up regularly and often wherever you decide to spend your time, and be ready to build you presence over a few months. You can of course find and sign clients quickly, but any kind of marketing strategy needs a good, solid 3 months to produce results.
Give value
Answer questions in Facebook groups, share posts that provide tips on how to use a certain tech tool etc. Of course you need to talk about how you work with clients too, but providing valuable contributions cements your position as an expert VA (yes, you are an expert)
Show your lovely face
People buy from people, so show your face in posts and videos so potential clients can get to know you.
Making a VA hire is often the first big move in a client’s business so they’ll want to know what you’re like as a person, as well as the skills you have. Showing your face helps to build the know, like, trust element that’s so key.
Have a great sales process
This is one of the first chances you’ll have to impress your client, so keep things streamlined by:
Using a call booking tool like Acuity or Calendly so you avoid the ‘let’s find a time to speak’ back and forth
Emailing in advance of your call and say you’re looking forward to speaking and anything else relevant. You can also send a one pager overview of your services at the same time
Being prepared, staying calm, feeling confident. You can absolutely nail each and every sales call if you feel confident, so do whatever it takes to pump yourself up before you speak and do your research in advance
Following up! Don’t be afraid of this step because your potential client wants you to follow up with them. It’ll save them trying to remember one more thing
